CONSUMER CORRUPTION OF BRAND MEANING: A MULTI-METHOD EXPLORATION OF BRAND APPROPRIATION
Genre
Thesis/DissertationDate
2016Author
Graham, Johnny LangstonAdvisor
Mudambi, SusanCommittee member
Morrin, MaureenRuth, Julie
Venkatraman, Vinod
Department
Business Administration/MarketingPermanent link to this record
http://hdl.handle.net/20.500.12613/2947