Digital Engagement As A Mechanism For Digital Transformation: An Exploratory Study Of The Performing Arts
Genre
Thesis/DissertationDate
2019Author
Ford, Vincent BAdvisor
Mandviwalla, MunirCommittee member
Hill, Theodore L.Schuff, David (David Michael)
Kunkel, Thilo
Department
Business Administration/Management Information SystemsSubject
Arts ManagementInformation Technology
Management
Arts Administration
Digital Engagement
Digital Strategy
Digital Transformation
Engagement
Performing Arts
Permanent link to this record
http://hdl.handle.net/20.500.12613/2870Metadata
Show full item recordDOI
http://dx.doi.org/10.34944/dspace/2852Abstract
From changing consumer relationships to demands for new experiences, performing arts institutions are under increasing pressure to embrace digital transformation. Technology is altering how audiences engage with the arts. Preferences and consumption habits are rapidly evolving. Strategies to sustain existing formats, customers, and revenue models are unlikely to succeed. Cultural institutions in general and performing arts such as orchestras, ballets, and operas are rapidly adopting technology – with millions of social media followers, streaming services, and online ticketing. Yet, these initiatives are fragmented, hard to assess, and there is very little known on how to digitally transform performing arts institutions overall. This research asks: What are the mechanisms driving digital innovation in performing arts institutions, and specifically in orchestras? The research approach includes three qualitative studies, which use a semi-structured questionnaire with fifty performing arts organizations. Study 1 explores the overall practice of digital innovation in the performing arts. Study 2 more specifically examines the role of engagement as a mechanism to understand digital transformation in the performing arts in general, and orchestras in particular. Study 3 maps the mechanisms of digital engagement to uncover digital transformation in the performing arts and defines engagement. This research makes several contributions to theory and practice by identifying the performing arts as an important area for applying digital transformation. A research framework was developed through synthesis of performing arts, innovation, business model, and engagement literature. Engagement was defined and identified as an important construct for digital transformation. The components, development, instantiation, and impact of engagement were elaborated in a set of propositions that summarize the role of digital transformation in the performing arts. Finally, the research provides recommendations and action items for arts administrators.ADA compliance
For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.eduCollections
Related items
Showing items related by title, author, creator and subject.
-
The coevolution of digital ecosystemsDigital ecosystems are one of the most important strategic issues in the current digital economy. Digital ecosystems are dynamic and generative. They evolve as new firms join and as heterogeneous systems are integrated into other systems. These features digital ecosystems determine economic and technological success in the competition among digital platform systems. However, how these ecosystems evolve over time is not yet clearly known. I describe three empirical essays in order to understand the underlying mechanism of the evolution of a digital ecosystem: 1) the underlying architecture of a digital ecosystem, 2) the evolutionary pattern of a digital ecosystem, 3) and the co-evolution of a digital ecosystem. To explore these topics, I focus on the underlying generative structure of the ecosystem and its evolutionary pattern of WordPress, which is the world largest blog platform system. I collected a comprehensive set of information about the WordPress ecosystem including over 23,000 plug-ins from January 2004 to December 2014. To analyze the data, I apply a network approach to capture the generative nature of digital technology that assumes a fractal-like structure in which digital components such as Application Programming Interfaces (API) cluster into groups that generate other groups over time. As such, I can effectively capture the hierarchical structure of a network by exploring the topological structure of sub-networks that represent the fractal-like evolutionary dynamic system mechanism. The network approach, together with the conventional statistical approach, allows me to understand the unique nature of a digital ecosystem that is different from the boundary of a decomposable system, as the generative nature of system-agnostic digital components builds on a developmental combinable system. I also discuss underlying theory, methodology, data, result, and implications and conclude by highlighting the contributions of this study and the direction of future research to further explore the evolution of digital ecosystems.
-
DIGITAL MEDIA AND THE KOREAN DIASPORA: A JOURNEY OF IDENTITY CONSTRUCTIONThis dissertation explores how developed digital media technology influences individuals’ daily lives and their everyday practices. Furthermore, it examines how digital media usage has impacted diasporic members’ identity construction process. With the example of the Korean diaspora in the United States as a case study, this dissertation focuses on the impact of digital media, first, in regard to the ways in which diasporic members communicate with others and respond to the national and social issues of the homeland, and second in regard to their understanding of themselves, as well as their surroundings. Through an analysis of in-depth interviews with 35 Korean immigrants and my fieldwork in the New York City, Jersey City, and Philadelphia metropolitan areas from October 2016 to March 2017, this dissertation examines how and to what extent Korean diasporic members have connected to and paid attention to their homeland issues, and how they have responded to them, in tandem with the development of media communication technology throughout the immigration history of the Korean diaspora. This research finds that the advent of digital media has had a significant impact on the Korean diaspora. Despite a generational split in terms of Korean diasporic members’ digital media usage, all of my interviewees use digital media on a daily basis to interact with others, regardless of geographical limitations. As a result, global digital diaspora enables Korean diasporic members to reconfirm the significance of the Korean diaspora. These members recognize the Korean diaspora not as an exclusive community limited to specific local individuals, but rather as a transnational community on a global level. Hence, Korean diasporic members’ self-identification is often based on such an understanding of the Korean diaspora.
-
DIGITAL PAN-AFRICANSIM FOR LIBERATION: AN AFROCENTRIC ANALYSIS OF CONTEMPORARY TRAVEL DISCOURSES BY AFRICAN AMERICANS VISITING MODERN EGYPTUtilizing Afrocentric thought, this dissertation examines digital Pan-Africanism as a new theory that demonstrates the liberatory potential of digital technology including internet-based writing and businesses. Focusing on the burgeoning Black travel industry, it specifically considers contemporary travel narratives written by African Americans visiting Egypt and includes a thematic analysis of travel blog posts. It highlights the role technology plays in making international travel more accessible to African Americans and the potential that diasporic travel has in creating and strengthening inter-cultural bonds between African people throughout the diaspora. To this end, this dissertation advocates utilizing digital platforms as a tool for increased diasporic travel and Pan-African activism. It conceptualizes this new theory, discusses its implications within and outside of the travel industry, and offers a model to demonstrate its effectiveness and applicability.
