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dc.contributor.advisorMandviwalla, Munir
dc.contributor.advisorYoo, Youngjin
dc.creatorSchutz, Douglas Moore
dc.date.accessioned2020-11-02T15:10:59Z
dc.date.available2020-11-02T15:10:59Z
dc.date.issued2013
dc.identifier.other864886026
dc.identifier.urihttp://hdl.handle.net/20.500.12613/2331
dc.description.abstractThe prolific use of social media tools such as blogs and wikis is leading several organizations to adopt these tools. However, success of social media depends on its use by employees to share and seek knowledge. Based on a unique data set obtained from a large multi-national corporation, I examined three different aspects of knowledge seeking and sharing. First, I investigated two-sided network externalities on seeking and sharing. My analysis shows that significant network externalities occur not only at the demand side, which has been the primary focus in prior literature, but also at the supply as well as cross-sides (from supply to demand as well as from demand to supply). Second, I also explored the impact of hierarchical and geographical distribution on knowledge seeking and sharing. My results show that how a firm is structurally organized can yield different influences on the use of corporate social media based on whether the employee is seeking or sharing. Finally, I investigated the impact of social capital. New insights are captured in how different dimensions of social capital influence employee use of corporate social media for seeking and sharing knowledge within the organization.
dc.format.extent236 pages
dc.language.isoeng
dc.publisherTemple University. Libraries
dc.relation.ispartofTheses and Dissertations
dc.rightsIN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectInformation Science
dc.subjectManagement
dc.subjectInformation Technology
dc.subjectIt Use
dc.subjectKnowledge Sharing
dc.subjectNetwork Externalities
dc.subjectOrganization Structure
dc.subjectSocial Capital
dc.subjectSocial Media
dc.titleSEEKING AND SHARING KNOWLEDGE USING SOCIAL MEDIA IN AN ORGANIZATION: THE IMPACT OF SOCIAL INFLUENCE, ORGANIZATION STRUCTURE AND SOCIAL CAPITAL
dc.typeText
dc.type.genreThesis/Dissertation
dc.contributor.committeememberWattal, Sunil
dc.contributor.committeememberFesenmaier, Daniel R.
dc.description.departmentBusiness Administration/Management Information Systems
dc.relation.doihttp://dx.doi.org/10.34944/dspace/2313
dc.ada.noteFor Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
dc.description.degreePh.D.
refterms.dateFOA2020-11-02T15:10:59Z


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