SEEKING AND SHARING KNOWLEDGE USING SOCIAL MEDIA IN AN ORGANIZATION: THE IMPACT OF SOCIAL INFLUENCE, ORGANIZATION STRUCTURE AND SOCIAL CAPITAL
AuthorSchutz, Douglas Moore
Committee memberWattal, Sunil
Fesenmaier, Daniel R.
DepartmentBusiness Administration/Management Information Systems
Permanent link to this recordhttp://hdl.handle.net/20.500.12613/2331
MetadataShow full item record
AbstractThe prolific use of social media tools such as blogs and wikis is leading several organizations to adopt these tools. However, success of social media depends on its use by employees to share and seek knowledge. Based on a unique data set obtained from a large multi-national corporation, I examined three different aspects of knowledge seeking and sharing. First, I investigated two-sided network externalities on seeking and sharing. My analysis shows that significant network externalities occur not only at the demand side, which has been the primary focus in prior literature, but also at the supply as well as cross-sides (from supply to demand as well as from demand to supply). Second, I also explored the impact of hierarchical and geographical distribution on knowledge seeking and sharing. My results show that how a firm is structurally organized can yield different influences on the use of corporate social media based on whether the employee is seeking or sharing. Finally, I investigated the impact of social capital. New insights are captured in how different dimensions of social capital influence employee use of corporate social media for seeking and sharing knowledge within the organization.
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Media are social actors: Individuals' social responses to social robots and mobile phonesLombard, Matthew; Morris, Nancy, 1953-; Liao, Tony; Zhao, Shanyang, 1957- (Temple University. Libraries, 2018)The Computers are Social Actors (CASA) paradigm was proposed more than two decades ago to understand humans’ interaction with computer technologies. Today, as emerging media technologies including social robots and smartphones become more personal and persuasive, questions of how users respond to them socially, what individual factors leverage the relationship, and what constitutes the social influence of these technologies need to be addressed. As an expansion of the CASA paradigm, the Media are Social Actors (MASA) paradigm was applied in the current dissertation to understand users’ social perception, social attitudes, and social behavior in their interactions with humanoid social robots and smartphones. Two lab experiments with between-subjects factorial design were conducted. A total of 110 participants were asked to interact with a humanoid social robot and a smartphone respectively in a socio-emotional context and a task-oriented context. Four pairs of social cues were compared to understand their influence on users’ anthropomorphism of the technologies. Multivariate analyses and textual analyses were conducted. Results suggested that users developed more trust in the social robot with a human voice than with a synthetic voice. Users also developed more intimacy and more interest in the social robot when the robot was paired with humanlike gestures. However, individual differences such as users’ attitudes toward robots, robot use experiences, and suspension of disbelief affected users’ psychological responses to the social robot. Although users’ responses to the smartphone did not vary based on the language styles and the modalities, factors such as individuals’ intensive smartphone use, mobile use habits, and their source orientation and re-orientation moderated the social influence of the smartphone. The dissertation has theoretical value in expanding the CASA paradigm to social robots and smartphones. It also tests the validity of the propositions of the MASA paradigm. The results can lead to more comprehensive, nuanced, and exciting discoveries of the social implications, ethical implications, and practical guides of using these emerging media technologies in the future.
THE IMPACT OF SOCIAL CONSTRAINTS ON ADJUSTMENT FOLLOWING THE DISSOLUTION OF A ROMANTIC RELATIONSHIPKarpinski, Andrew; Fauber, Robert L.; Heimberg, Richard G.; Lepore, Stephen J.; Marshall, Peter J.; Taylor, Ronald D., 1958- (Temple University. Libraries, 2012)Many people experience a romantic breakup at some point in their lives, but people's reactions can vary considerably. A common way of coping with the dissolution of a romantic relationship is to seek support and opportunities to talk with close others. Although talking with social network members may prove helpful for some, the Social-Cognitive Processing (SCP) model posits that interpersonal interactions can hinder emotional recovery and adjustment if the disclosers feel the social network members are responding in a socially constraining way. As a result of perceiving social constraints, individuals may try to avoid thinking and talking about the breakup altogether, which, in turn, may interfere with the cognitive processing necessary to move forward from the breakup. The current research marked the first time the SCP model was explored with regards to the dissolution of romantic relationships, and it evaluated the utility of the SCP model in potentially explaining the variable nature of adjustment to a romantic breakup. One hundred and seventy-four eligible participants completed this online study. Participants completed various questionnaires pertaining to their previous relationship and subsequent breakup, their feelings and experiences following the romantic dissolution, their tendencies to think about the breakup, and the degree to which they discussed the relationship dissolution with others and the reactions they received during these conversations. In support of the SCP model, the results indicated that social constraints were associated with greater psychological distress. Furthermore, avoidance partially mediated the relation between social constraints and psychological distress as levels of social support decreased. This suggests that higher levels of social support might help buffer against engaging in avoidance in response to social constraints. In an initial attempt to examine whether the extent of avoidance displayed varied as a function of a dispositional variable (i.e., self-monitoring), no support was found. Future research should continue to investigate additional factors that may moderate the relation between social constraints and psychological distress through avoidance.
Social Anxiety in Context: The Effects of Social StructureHeimberg, Richard G.; Alloy, Lauren B.; Johnson, Kareem; Giovannetti, Tania; Weisberg, Robert W.; Chen, Eunice Y. (Temple University. Libraries, 2015)Person-environment interactions are the rule, not only for development but also for moment-to-moment experience. Knowledge about environmental influences on the manifestation of psychological symptoms is an important area of research, particularly with regard to social anxiety where symptoms vary dramatically depending on the social context. Like other forms of anxiety, social anxiety is thought to have evolved to help us pay attention to, assess, and respond to potential (in this case, intra-species) threats. The current study was based on (1) the theoretical proposition that social anxiety represents an adaptation to hierarchical, or agonic, modes of social organization; (2) the observation that in the non-hierarchical hedonic systems seen in some of our closest primate relatives, submissiveness is not required for group functioning, and (3) more recent empirical data showing that social anxiety symptoms are dependent on contextual factors. The current study integrated these three ideas and examined whether participating in a hedonic system, as compared to an agonic system, diminishes social anxiety, and whether social context moderates the relationship between trait social anxiety and activation of state anxiety. Participants of all different levels of trait social anxiety were randomly assigned to play a group game, the context and rules of which were consistent with either agonic or hedonic social structures. Self-reported anxiety and behaviors associated with social anxiety were then measured. Results from the experiment were mixed, sometimes seemingly conflicting, and therefore difficult to interpret. The more hierarchical, agonic social system was associated with higher anxious affect. However, the type of social system did not appear to affect self-reported submissive behavior, social comparison, or social behavior. Additionally, experimental condition did not moderate the effect of trait social anxiety on these variables. Although our findings were mixed, they hint at the role of social structure in the activation of anxious affect.