A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY
Genre
Thesis/DissertationDate
2013Author
Park, SangwonAdvisor
Fesenmaier, Daniel R.Committee member
Tussyadiah, IisPavlou, Paul A.
O'Leary, Joseph T.
Department
Tourism and SportPermanent link to this record
http://hdl.handle.net/20.500.12613/2102