SYNCHRONOUS RESPONSIVENESS AND SOCIAL PRESENCE IN DIGITAL B2C: EFFECTS ON SERVICE CUSTOMER ENGAGEMENT
Genre
Thesis/DissertationDate
2020Author
Chillino, Michael L.Advisor
Straub, Detmar W.Committee member
Mudambi, SusanDi Benedetto, C. Anthony
Morrin, Maureen
Andersson, Lynne Mary
Department
Business Administration/InterdisciplinarySubject
Business AdministrationMarketing
Information Science
Customer
Engagement
Presence
Service
Social
Synchronous
Permanent link to this record
http://hdl.handle.net/20.500.12613/2079