• Login
    View Item 
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    •   Home
    • Theses and Dissertations
    • Theses and Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of TUScholarShareCommunitiesDateAuthorsTitlesSubjectsGenresThis CollectionDateAuthorsTitlesSubjectsGenres

    My Account

    LoginRegister

    Help

    AboutPeoplePoliciesHelp for DepositorsData DepositFAQs

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    UNLEASHING THE WILD SELF: EXPLORING MEDIA INFLUENCE AND DRINKING AMONG COLLEGE WOMEN

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Mishra_temple_0225E_10211.pdf
    Size:
    939.5Kb
    Format:
    PDF
    Download
    Genre
    Thesis/Dissertation
    Date
    2010
    Author
    Mishra, Suman
    Advisor
    Lombard, Matthew
    Committee member
    Morris, Nancy, 1953-
    Maynard, Michael L.
    Haignere, Clara S.
    Department
    Mass Media and Communication
    Subject
    Mass Communications
    Health Sciences, Public Health
    College Drinking
    Drench Hypothesis
    Girls Gone Wild
    Media Influence
    Social Cognitive Theory
    Women and Alcohol
    Permanent link to this record
    http://hdl.handle.net/20.500.12613/1934
    
    Metadata
    Show full item record
    DOI
    http://dx.doi.org/10.34944/dspace/1916
    Abstract
    Objective: The study examined alcohol consumption among college women ages 18 to 24. It helped to answer who, when, what, why and how much college women drink. It also examined how "girls gone wild" kinds of portrayals influence college women in excessive drinking and "outrageous" behaviors. Theory: A combination of drench hypothesis (Greenberg, 1988) and social cognitive theory (Bandura, 2001) was used as the guiding framework to understand the dynamic relationship of environmental and personal factors in learning and imitating behaviors seen in the media. Method: Two online studies were conducted. The first study was a structured interview conducted with 38 women and 29 men. Study 2 was a survey. A total of 449 college women took part in the survey. Some men (N=174) also took part in the study to provide men's opinions and some perspective on women who drink and behave outrageously. Results: The survey results show that 42% (N=169) of college women in the sample engage in heavy episodic drinking every weekend at house parties. As a result, some have gotten into fights, missed classes, experienced hangovers and vomiting, and have driven drunk. Nearly 14% (N=55) of the women in the study reported being sexually assaulted while they were drunk. In addition, the findings of the study shows that "girls gone wild" kinds of portrayals are perceived in different ways by different college women. Most college women view the behaviors as negative. However, some college women do evaluate the portrayals as positive. These women are likely to engage in similar outrageous behaviors. The "girls gone wild" kinds of portrayals are less likely to influence alcohol consumption among college women. A multiple regression analysis showed that outrageous behavior correlated with self-control, sexual outcome expected, positive evaluation of the "girls gone wild" portrayals and sensation seeking tendencies. Drinking on the other hand correlated only with sensation seeking tendencies and how much value was placed by the respondents on being social. The findings of the study also show that men assess drunken women as vulnerable and "easy." Conclusion: Interventions that include strategies for better self-regulation and explaining of potential negative outcomes are likely to be effective in drinking and drinking-related behaviors. Media literacy programs might help in critical evaluation of media content and thus reduce its negative influence.
    ADA compliance
    For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
    Collections
    Theses and Dissertations

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Temple University Libraries | 1900 N. 13th Street | Philadelphia, PA 19122
    (215) 204-8212 | scholarshare@temple.edu
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.