Media Framing as Brand Positioning: Analysis of Coverage Linking Phish to the Grateful Dead
Genre
Thesis/DissertationDate
2011Author
McClain, JordanAdvisor
Maynard, Michael L.Committee member
Darling-Wolf, FabiennePratt, Cornelius B.
D'Angelo, Paul
Department
Mass Media and CommunicationSubject
Mass CommunicationsCommunication
Marketing
Framing
Grateful Dead
Media
Phish
Positioning
Rolling Stone
Permanent link to this record
http://hdl.handle.net/20.500.12613/1870