Customer Relationship Management: from Conversion to Churn to Winback
Genre
Thesis/DissertationDate
2013Author
Li, KeAdvisor
Di Benedetto, C. AnthonyEisenstein, Eric
Committee member
Bradlow, Eric T.Zhu, Ji
Sarkar, S. K. (Sanat K.)
Department
Business Administration/MarketingPermanent link to this record
http://hdl.handle.net/20.500.12613/1735