INVESTIGATING THE ROLE OF GROUP DYNAMICS ON SPORT FANS’ TEAM APPAREL CONSUMPTION BEHAVIOR
Genre
Thesis/DissertationDate
2018Author
Lee, Mi AeAdvisor
Funk, Daniel C. (Daniel Carl), 1964-Committee member
Kunkel, ThiloOk, Chihyung
Fong, Nathan
Department
Tourism and SportSubject
Sports ManagementMarketing
Psychology, Behavioral
Group Dynamics
Optimal Distinctiveness Theory
Sport Consumption Behavior
Sport Fans
Team Apparel Consumption Behavior
Permanent link to this record
http://hdl.handle.net/20.500.12613/1711