Investigating the Role of Corporate Credibility in Corporate Social Marketing: A Case Study of Environmental Initiatives by Professional Sport Organizations
Genre
Thesis/DissertationDate
2011Author
Inoue, YuheiAdvisor
Kent, AubreyCommittee member
Jordan, Jeremy S.Deckop, John Raymond
Iwasaki, Yoshitaka
Department
Tourism and SportSubject
Sports ManagementCorporate Credibility
Corporate Social Responsibility
Pro-environmental Behavior
Social Impact
Social Marketing
Sport Industry
Permanent link to this record
http://hdl.handle.net/20.500.12613/1497