Reading Between the Lines: Three Investigations of User Generated Content Using Text Analytics
Genre
Thesis/DissertationDate
2017Author
Huang, NiAdvisor
Mudambi, SusanCommittee member
Pavlou, Paul A.Burtch, Gordon
Fong, Nathan
Eisenstein, Eric
Atasoy, Hilal
Department
Business Administration/MarketingSubject
MarketingBook-to-film Adaptation
Psychological Distance
Social Media Integration
User Generated Content
Permanent link to this record
http://hdl.handle.net/20.500.12613/1474