Restaurant Revenue Management: Effects of Customer's Perceived Scarcity of Capacity and the Price Difference on Perceived Value and Fairness Perceptions
Genre
Thesis/DissertationDate
2010Author
Heo, Yoonjoung CindyAdvisor
Lee, SeokiCommittee member
Hu, ClarkMattila, Anna S.
Lancioni, Richard A.
Department
Tourism and SportSubject
Business Administration, GeneralBusiness Administration, Marketing
Fairness Perceptions
Price Difference
Restaurant
Revenue Management
Permanent link to this record
http://hdl.handle.net/20.500.12613/1425