Restaurant Revenue Management: Effects of Customer's Perceived Scarcity of Capacity and the Price Difference on Perceived Value and Fairness Perceptions
AuthorHeo, Yoonjoung Cindy
Committee memberHu, Clark
Mattila, Anna S.
Lancioni, Richard A.
DepartmentTourism and Sport
SubjectBusiness Administration, General
Business Administration, Marketing
Permanent link to this recordhttp://hdl.handle.net/20.500.12613/1425