SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT
Genre
Thesis/DissertationDate
2013Author
Genc, EbruAdvisor
Di Benedetto, C. AnthonyCommittee member
Lancioni, Richard A.Eisenstein, Eric
Wattal, Sunil
Department
Business Administration/MarketingSubject
MarketingPermanent link to this record
http://hdl.handle.net/20.500.12613/1283