What Does That Piece of Paper Really Mean? An Inquiry Into Certification Motivation

Abstract

Though under-analyzed, third-party employee competency certifications are increasing in number; many feel that accumulation of certifications is essential for career success. I argue that in their current form, certifications are double-edged: their purpose is to reduce transaction costs, enhance performance, and foster development; but they can also be used as 'credentials' to gain prestige, rewards or influence. I suggest that excessive use for this latter purpose can undermine their contribution to performance. In this study of HR practitioners that draws on Self-Determination Theory (SDT), I test the relationship between certification-seeking motivation and obtaining certification, perceived job competence, and affective occupational commitment. Hierarchical regression results show an association between autonomous motivation and both obtaining certification and commitment; however, professional association membership may also play a role in fostering such motivation. I end with suggestions for future research.