Loading...
Mediating hotel experiences with online photos: How consumers are attracted by a hotel through the perceptions of mediated servicescape
Citations
Altmetric:
Genre
Thesis/Dissertation
Date
2020
Committee member
Group
Department
Tourism and Sport
Subject
Permanent link to this record
Collections
Files
Loading...
He_temple_0225E_14248.pdf
Adobe PDF, 2.4 MB
Research Projects
Organizational Units
Journal Issue
DOI
http://dx.doi.org/10.34944/dspace/352
Abstract
Online photos as a form of media have risen to prominence in e-commerce and online travel booking contexts. Photos possess superior power in attracting attention and communicating experiences; however, the elements of a hotel photo that render a hotel attractive, and how this initial attraction can translate into consumers’ booking-related behavior, remain largely ambiguous. By addressing these research gaps and building upon existing evidence, this study links the visual elements of hotel photos to customers’ booking-related behavior through individuals’ environmental perceptions. More specifically, this study examines relationships among local content objects and their features and global graphic features of hotel photos, individuals’ induced environmental perceptions, and actual consumer behavior in the browsing stage (i.e., hotel property page visitation) and deliberation stage (i.e., clicking on a third-party site for booking). Findings extend Bitner’s theoretical servicescape framework to mediated contexts and provide practical implications regarding the curation of hotels’ online marketing photos.
Description
Citation
Citation to related work
Has part
ADA compliance
For Americans with Disabilities Act (ADA) accommodation, including help with reading this content, please contact scholarshare@temple.edu
Embedded videos
License
IN COPYRIGHT- This Rights Statement can be used for an Item that is in copyright. Using this statement implies that the organization making this Item available has determined that the Item is in copyright and either is the rights-holder, has obtained permission from the rights-holder(s) to make their Work(s) available, or makes the Item available under an exception or limitation to copyright (including Fair Use) that entitles it to make the Item available.