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Journal article
Date
2020-01-01
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Social and Behavioral Sciences
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DOI
https://doi.org/10.1097/GOX.0000000000003048
Abstract
Coronavirus disease 2019 has profoundly changed
society, culture, commerce, and perhaps most importantly,
human interaction. As the citizens of the world
followed government-imposed stay-at-home orders, and
as the phrase “social distancing” became part of the daily
lexicon in a matter of weeks, the public largely adopted
the use of face coverings in public places to reduce potential
transmission of the virus.
The practice of using face coverings for the nose and
mouth, whether with homemade fabrics or with surgical
masks, undoubtedly has effects on facial perception.
Although emotions such as intense fear can be communicated
with contraction of the muscles of the brow and
those around the eyes, communication of genuine happiness
requires contraction of the muscles around the
mouth, which is unlikely to be seen behind a face covering.
1 Additionally, the lower half of the face, and specifically
the perioral area, has been shown to be vital for
determinations of attractiveness. In the 1980s, Dr. Leslie
Farkas, widely recognized as the father of craniofacial
anthropometry, sought to define the facial measurements
and proportions associated with attractive faces.2 When
comparing attractive and unattractive faces, Dr. Farkas
found that the greatest differences in facial measurements
and proportions were centered around the perioral
area, including but not limited to a narrow philtrum, a
wider oral commissure distance, and a greater protrusion
of the upper vermilion.3 With this in mind, it is interesting
to consider how masks concealing the lower half of
the face would affect perceived attractiveness, which
has been shown to influence judgments of a range of
interpersonal characteristics, such as competence and
trustworthiness.1,4,5
The present study was undertaken to assess whether
judgments of attractiveness differ when the lower face is
covered by a surgical mask. We anticipated that faces covered with surgical masks would be judged as more attractive than faces not covered by a mask.
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Citation
Patel, Viren BS*; Mazzaferro, Daniel M. MD*; Sarwer, David B. PhD†; Bartlett, Scott P. MD* Beauty and the Mask, Plastic and Reconstructive Surgery - Global Open: August 2020 - Volume 8 - Issue 8 - p e3048 doi: 10.1097/GOX.0000000000003048
Citation to related work
https://cph.temple.edu/about/news-events/news/people-judged-be-more-attractive-when-wearing-mask-study-finds
Has part
Plastic and Reconstructive Surgery - Global Open, Vol. 8, Issue 8
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