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Customer Preference and Student Tickets: Using Conjoint Analysis to Develop Ticket Policy
Greenwell, Christopher Popp, Nels Brownlee, Eric Jordan, Jeremy S.
Greenwell, Christopher
Popp, Nels
Brownlee, Eric
Jordan, Jeremy S.
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Journal article
Date
2007
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Sport and Recreation Management
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DOI
http://dx.doi.org/10.34944/dspace/8135
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Greenwell, C., Popp, N., Brownlee, E., & Jordan, J. S. (2007). Customer Preference and Student Tickets: Using Conjoint Analysis to Develop Ticket Policy. International Journal of Sport Management, 8(3), 280-294.
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American Press Publishers
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International Journal of Sport Management, Vol. 8, No. 3
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