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ANALYZING THE ROLES OF BUYERS, SUPPLIERS AND EMPLOYEES ON THE ADOPTION OF DISRUPTIVE TECHNOLOGY
Obal, Michael William
Obal, Michael William
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Thesis/Dissertation
Date
2014
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Business Administration/Marketing
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http://dx.doi.org/10.34944/dspace/3330
Abstract
In a business to business context, the adoption of a disruptive technology can introduce great risks and benefits for all involved parties. In order to investigate the issues surrounding disruptive technology adoption, this dissertation analyzes the roles of buyers, suppliers, and employees within the adoption process. First, it is found that interorganizational trust has a positive impact on the likelihood of disruptive technology adoption, thus benefitting incumbent suppliers. Second, pre-existing interorganizational trust is shown to lead to lower quality adoption decisions from the buyers' perspective. Finally, employees are found to be less likely to accept disruptive technologies, as compared to incremental technologies. The influence of buyer, supplier, and employee relationships are complex and are explored in further detail in the following studies.
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