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RESEARCH ON THE COPYRIGHT VALUE OF INTELLECTUAL PROPERTY DRAMAS
Chen, Yang
Chen, Yang
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2021
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Business Administration/Finance
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http://dx.doi.org/10.34944/dspace/6812
Abstract
In recent years, some TV series adapted from literary works, such as Ghost Blows Out Light the Light and Silent Separation, have become widely popular, making intellectual property (IP) one of the hottest areas of the surge of IP copyright investment. The “Internet Plus” era, supported by big data technology and the entertainment industry, especially film and television, is transforming production from a non-standardized to a standardized mode. Film and TV dramas based on online novels, their derivative products as games, anime, and so on are taking up an increasing share in the entertainment industry. This paper investigates the valuation of IP copyrights based on a dataset of film and television dramas. analyzes the creation law of film and television and develops a relatively accurate evaluation system for films and television dramas by using an integrated big data of various index, such as content, market potential, creation team, production team, and IP derivatives. Such a valuation model not only guides the production and creation of film and TV dramas to achieve standardization of IP production, but also helps price IP copyrights accurately, thereby promoting a healthy and efficient development of film and television dramas in the “Internet Plus” era.
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